Hubba Bubba gum: Mona Lisa

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Released:	February 2008
Brand name:	HUBBA BUBBA CHEWING GUM
Agency:	DDB SYDNEY
Country:	AUSTRALIA
Category:	Baking & sweet foods
Tags:	Creative outdoor Work Creative review Some billboards wich actually work

Credits:

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

Product : Hubba Bubba
Agency : DDB Sydney
Typographer: Jason Young
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Iggy Rodriguez
Art Director: Steele Bonus
Art Director: Justin Carew
Art Director: Jakub Szymanski
Copywriter: Iggy Rodriguez
Country : Australia