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Amnesty International: Lost leg
| See full size 1288x1796 px | |
| Released: | February 2008 |
| Avertiser: | AMNESTY INTERNATIONAL |
| Agency: | PUBLICIS MOJO |
| Country: | New Zealand |
| Category: |
Public awareness messages
|
Credits:
Publicis Mojo Auckland wanted to show that when a child looses a limb to Land mines, they just don’t loose a limb. They loose a whole lot of life experiences that they will now never have. The agency researched a list of things an amputee would miss out on. These were then crafted into a leg on an actual landmine victim.
Product : Amnesty International
Agency : Publicis Mojo Auckland
Country : New Zealand
Executive Creative Director: Nick Worthington
Art Director: Lorenz Perry
Copywriter: Karl Fleet