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Jeep Clothing: Elephant
| See full size 1734x1227 px | |
| Released: | February 2008 |
| Brand name: | JEEP CLOTHING |
| Agency: | DDB SOUTH AFRICA |
| Country: | South Africa |
| Category: |
Clothing & footwear
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| Tags: |
Prints
Work
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Credits:
We developed a campaign that shows the extreme advantages of effective disguise in the wild. The ads show some fantastic shots of animals in their natural habitats and are so close up that one would assume they were taken with a long lens camera. Upon further inspection one can see the small shadow of a figure taking a photo right near the animals. This demonstrates how Jeep’s camouflage range blends in with the natural environment, in an extreme but entertaining way.
Product : Jeep Clothing
Agency : DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Creative: Paul Binikos
Country : South Africa