Pedigree: High Dog Flap

Credits:

Pedigree wanted to create awareness of their Pedigree Puppy Formula and the nutritious energy it will give small dogs and puppies. Because the dogs are smaller, they generally use a dog-flap in the door and don’t need to be let out. TBWA\Hunt Lascaris placed dog-flap decals on the front doors of houses around the suburbs. However, instead of placing them at the bottom of the door where dog-flaps are usually found, they were placed at the top, implying that the dog had the energy to jump through the top. they also slipped a sample of the Pedigree Puppy Formula under their doors for their dogs to try.

Product : Pedigree Dog Food
Agency : TBWA\ Hunt Lascaris
Photographer: Clive Stewart
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber; Hagan de Villiers
Art Director: Justin Wright
Copywriter: David Edworthy
Country : South Africa