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The Economist: Know everything
| See full size 886x591 px | |
| Released: | February 2008 |
| Avertiser: | THE ECONOMIST |
| Agency: | SINGLETON OGILVY & MATHER |
| Country: | AUSTRALIA |
| Category: |
Publications & media
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| Tags: |
Creative outdoor
Work
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Credits:
ATL brand awareness campaign to achieve the following objectives: Change the perception that The Economist is just about economics. To give The Economist more of a relevant role in the lives of Australians – to show it is a ‘must-read’ for smart peopleProposition – Know More
The proposition was all about the need for more information, given that The Economist delves much deeper into insights and analysis and demonstrating that this was supplementary information.
Product : The Economist magazine
Agency : Singleton OgilvyOne, Sydney
Executive Creative Director: Bruce Matchett
Creative Director: Simon Bloomfield
Art Director: Gareth Barlow
Copywriter: Ron Anderson
Copywriter: Lucas Dorrell
Producer: Steve Campbell
Country : Australia
Other Credits : Account service: Christine Alexander, Kimberly Ostle