March Against the Terrorist Organization FARC: Hostages

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Released:	February 2008
Brand name:	ANTI-TERRORISM
Agency:	SANCHO/BBDO
Country:	Columbia
Category:	Public awareness messages
Awards:	FIAP 2008 PRINT & OUTDOOR SILVER
Tags:	Creative outdoor Creative review Creative ads on bus shelters

Credits:

February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.”

Advertising Agency: Sancho BBDO , Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD