GK, RUSSKY ALCOHOL: CHINA TOWN

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Released:	February 2008
Avertiser:	Русский алкоголь
Agency:	UNIQA C.E.
Country:	Russia
Category:	Alcoholic drinks
Tags:	Russian nominees to Cannes Lions 2008 Упаковка Creative review

Credits:

Advertising Agency: UNIQA CREATIVE ENGINEERING, Moscow, RUSSIA
Entrant Company: UNIQA CREATIVE ENGINEERING, Moscow, RUSSIA

Describe the brief/objective/goals.
CHINA TOWN - innovative product on the Russian market. It is a low alcohol cocktail with a green tea taste.

Chinese name and oriental recipe determined the approach to product-design. For the brand an effective logo was created – a Chinese dragon. The name was organically plaited into this symbol.

The symbol became the basis of the label-package. 90% of the label consists of the logo, on a black background, but in spite of this it has a lot of fine design elements. It is a drawing of dragon scales, created with transparent lacquer tracery on a black background and other things.

This label is unique. Only with consequent contact with a Production Company, a few technical tests and innovation decisions in print, did we create this product.