VELVET NEW BRAND IDENTITY

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Released:	February 2008
Avertiser:	VELVET
Agency:	TNC.BRANDS.ADS
Country:	Russia
Category:	Transport, travel & tourism
Tags:	Russian nominees to Cannes Lions 2008 Creative review

Credits:

Advertising Agency: TNC. BRANDS. ADS., Moscow, RUSSIA

Entrant Company: TNC. BRANDS. ADS., Moscow, RUSSIA

ZAO AVIA MANAGEMENT GROUP
JET LINER SERVICE

Name Company Position
Natalia Mesh TNC.BRANDS.ADS. Managing Director
Sergey Tsarkov TNC.BRANDS.ADS. Chief Designer
Aleksey Zhuchkov TNC.BRANDS.ADS. Creative Director
Veronica Danilova TNC.BRANDS.ADS. Strategic Director
Varvara Shirina TNC.BRANDS.ADS. Account Manager

Describe the brief/objective/goals.
To create an identity that will express and convey the message of an utterly comfortable service for a jet liner, in which passengers are accustomed to the highest service and enjoy brands which support their status.