El Pais: World Trade Center

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Released:	February 2008
Avertiser:	EL PAIS
Brand name:	EL PAIS NEWSPAPER
Agency:	Ogilvy & Mather Colombia
Country:	Columbia
Category:	Publications & media

Credits:

You think you're well informed? Maybe not. If you read El Pais, you would have the information and deep analysis of the world's scene and you would have noticed that in the World Trade Center attempt the first attack was in the North Tower, that the impact wasn't in the middle floors but in the upper ones, and that the other tower was impacted by a commercial plane and not by a Hercules. Besides, the Transamerica Pyramid is in San Francisco and not in New York.Remember, there's something worst than not being informed and that is believing you are.

Advertising Agency: Ogilvy & Mather Colombia
Creative Directors: John Raul Forero, Juan Jose Posada
Art Directors: Juan Jose Posada, Bianco Ramirez, Alejandro Salamanca
Copywriters: John Raul Forero, Mauricio Guerrero
Account Executive: Tatiana Velez
Account Manager: Carlos Vargas