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ADIDAS MI INNOVATION CENTRE
| See full size 1598x1076 px | |
| Released: | March 2008 |
| Avertiser: | ADIDAS |
| Agency: | MUTABOR |
| Country: | Germany |
| Category: |
Clothing & footwear
|
| Awards: |
Cannes Lions 2008 Design Silver
|
| Tags: |
Cannes 2008
Case study
|
Credits:
Category: Environmental Design: Permanent
Title: ADIDAS MI INNOVATION CENTRE
Advertiser/Client: ADIDAS
Product/Service: ADIDAS FLAGSHIP STORE
Entrant Company, City: MUTABOR DESIGN, Hamburg
Country: GERMANY
Design/Advertising Agency, City: MUTABOR DESIGN, Hamburg
Country: GERMANY
Title: ADIDAS MI INNOVATION CENTRE
Advertiser/Client: ADIDAS
Product/Service: ADIDAS FLAGSHIP STORE
Entrant Company, City: MUTABOR DESIGN, Hamburg
Country: GERMANY
Design/Advertising Agency, City: MUTABOR DESIGN, Hamburg
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Jens May | Adidas | |
| Chris Aubrey | Adidas | |
| Anne Nebendahl | Adidas | |
| Heinrich Paravicini | Creative Direction | Mutabor Design |
| Axel Domke | Art Direction | Mutabor Design |
| Christian Tönsmann | Art Direction | Mutabor Design |
| Thomas Huth | Architecture | Mutabor Design |
| Andreas Schradin | Graphics | Mutabor Design |
| Ksawery Oroczko | Graphics | Mutabor Design |
| Jens Uwe Meyer | Graphics | Mutabor Design |
| Media Planning | NIYU Media Projects | |
| Programming | Fraunhofer Heinrich-Hertz-Institut | |
| Programming | N-Store Multimedia | |
| Sehsucht | ||
| Timo Schädel | Film | |
| Boris Salchow | Composer |
Brief/Objectives/Goals:
A new highlighted retail product should be developed that mirrors the technical and innovative progress of Adidas. Solution: The Adidas mi Innovation Centre is a 70sqm multi-sensory digital installation inside the Adidas flagship store. Its mission consists in the communicating and strengthening of the high-tech and innovation competence of the Adidas brand. By using all possible digital media (LED catwalk that scans the feet, online interface to customize the shoes by using an infrared hand track system and a touch screen, etc.) the visitor can customize their Adidas product without taking off their own shoes.