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Campaign "The Head & Shoulders (Point of view)" →
Head & Shoulders: Magazine Cover
| See full size 1701x1191 px | |
| Released: | April 2008 |
| Avertiser: | Head&Shoulders |
| Brand name: | HEAD AND SHOULDERS SHAMPOO |
| Agency: | DEL CAMPO NAZCA SAATCHI & SAATCHI |
| Country: | Argentina |
| Category: |
Cosmetics & beauty products
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| Awards: |
FIAP 2008 PRINT & OUTDOOR Bronze
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| Tags: |
Creativity
Festivals and Competitions
Creative review
Exciting double page (centerfold) magazine ads and use of extenders
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Credits:
Head & Shoulders gives the Argentinean consumer a rude awakening: a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.
The integrated campaign extends this top-of-head view to the mock second cover of a magazine and on outdoor posters featuring new renderings of Van Gogh’s self-portrait and the Mona Lisa. Users can also go online to make their own “head animation,” where you can design your own singing head-top face. Check out a few sample videos: Lollipop , Queen and Nessum Dorma .
Client: Head & Shoulders
Agency: Del Campo Nazca Saatchi & SaatchiCreative Director: Mariano Serkin,
Maxi Itzkoff,
Lucas Panizza,
Norberto Vatrano
