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Campaign "AEG-Electrolux silent washing machines (Noise Awareness)" →
AEG-Electrolux: Noise Awareness Madrid
| See full size 2000x1332 px | |
| Released: | April 2008 |
| Avertiser: | AEG-Electrolux |
| Agency: | BBH London |
| Country: | United Kingdom |
| Category: |
Home electronics & audio-visual
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| Tags: |
Creative outdoor
Creative review
Some billboards wich actually work
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Credits:
This digital outdoor shows you how loud you are.AEG-Electrolux is measuring sound pollution across Europe in a campaign supporting its new silent washing machine. At high-traffic locations in Madrid, London, Berlin, Brussels and Milan, ambient noise levels are displayed via decibel meters connected to LED screens embedded in billboards, all in homage to Noise Awareness Day (April 16). The domestic appliance manufacturer teamed up with blowUP media and BBH for the digital outdoor effort. Noise levels from the individual cities are recorded on the campaign’s Web site , which allows users to compare decibel levels of the major urban areas on line graphs and learn more about the detriments of noise pollution.
Client: AEG-Electrolux
Agency: BBH, London
Focus: Some billboards wich actually work
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DEPARTMENT OF ENVIRONMENT