HP Advanced Photo Paper: Ripped

	See full size 1200x664 px
Released:	April 2008
Avertiser:	HEWLETT-PACKARD
Brand name:	HP Advanced Photo Paper
Agency:	Publicis, Malaysia
Country:	Malaysia
Category:	Business equipment & services
Tags:	Creative outdoor Visual effects in outdoor ads Creative review

Credits:

Ripped sidewalk standee

HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper.

Client: Hewlett-Packard
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong,
Lisa Ng
Art Director: Chong Khong Lum,
Hong Xiao Yeen,
Ooi Toe Lee
Copywriter: Teh Le Vin,
Lisa Ng,
Andy Soong
Photographer: Chee Wai