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Anti-homeless: Dream bubbles
| See full size 1417x1002 px | |
| Released: | May 2008 |
| Brand name: | HOMELESS CHARITY |
| Agency: | LEO BURNETT SYDNEY |
| Country: | AUSTRALIA |
| Category: |
Public awareness messages
|
| Tags: |
ambient
|
Credits:
The task for Leo Burnett Sydney was to raise awareness for youthprojects, an organisation who takes care of homeless people, by providing them with shelter, food and employment opportunities. The agency got the people who are involved most, the homeless, to carry the message across themselves. Burnett provided them with selfadhesive dreambubbles and asked them to take them on their journey through the city.
Product : youthprojects
Agency : Leo Burnett Sydney
Creative Director: Mark Collis
Art Director: nils eberhardt
Copywriter: Kate Burt
Copywriter: james blow
Country : Australia