SONY Corporate Image: Carbon Smart Travel

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Released:	May 2008
Avertiser:	SONY
Agency:	SAATCHI & SAATCHI, Sydney
Country:	AUSTRALIA
Category:	Home electronics & audio-visual
Tags:	Creative outdoor Creative review Outdoor ads as monuments, sculptures, stunts, installations, statues Mastering of the ambient space in outdoor advertising

Credits:

Sony Australia has committed to offsetting all carbon emissions caused by their corporate travel. To celebrate this and their ongoing partnership with Landcare Australia, Saatchi & Saatchi Sydney created a living breathing grass car that was built from the ground up. The car was parked around various public locations in Sydney to highlight the importance of being a responsible corporate citizen and to encourage other organisations to follow suit.

Product : SONY Corporate Image

Agency : Saatchi & Saatchi, Sydney
Executive Creative Director: Steve Back
Art Director: Shannon Sutherland
Copywriter: Simon Armour
Agency Producer: joe churchward
Country : Australia