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Print: Hovis Soft White Bread: Pepper

Prints, Outdoor, Ads Hovis Soft White Bread: Pepper, HOVIS, McCann-Erickson London,

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Released:	May 2008
Brand name:	HOVIS
Agency:	McCann-Erickson London
Country:	United Kingdom
Category:	Savoury foods

Credits:

Food is placed on top of bread, making an abnormally large indentation to show how soft Hovis bread is.

Product : Hovis Soft White Bread
Agency : McCann-Erickson London
Country : United Kingdom
Photographer: Kevin Summers
Executive Creative Director: Brian Fraser
Executive Creative Director: Simon Learman
Creative Director: Will Farquhar
Creative Director: Ian Ducker
Art Director: Ben Brazier
Copywriter: Johnny Skinner

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