| See full size 692x1200 px | |
| Released: | May 2008 |
| Avertiser: | UNIMED |
| Agency: | F/NAZCA SAATCHI&SAATCHI |
| Country: | Brazil |
| Category: |
Public health & safety
|
| Tags: |
Social Advertising
Greatest killers (portrait) Creative review Quit Smoking Best anti-smoking ads |
Credits:
Smoking kills more people than Adolf Hitler and Bin Laden ever did. That is the key message in this anti-smoking campaign from Brazil:
Cigarro Mata Mais
(Smoking kills more). Cigarettes are used as the medium to create both non-moving and moving images.
The campaign not only contains 2 print ads and a video, the ‘art against smoking’ was also done live last months in São Paulo Brazil. See the video below.
Cigarro Mata Mais is funded by Unimed, the Brazilian insurance company.
More images from the live action
at Flickr
.
Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima.
Unimed: Hittler
UNIMED
Unimed: Bin Laden
UNIMED
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