Unimed: Bin Laden

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Released:	May 2008
Avertiser:	UNIMED
Agency:	F/NAZCA SAATCHI&SAATCHI
Country:	Brazil
Category:	Public health & safety
Tags:	Social Advertising Greatest killers (portrait) Creative review Quit Smoking Best anti-smoking ads

Credits:

Smoking kills more people than Adolf Hitler and Bin Laden ever did. That is the key message in this anti-smoking campaign from Brazil: Cigarro Mata Mais (Smoking kills more). Cigarettes are used as the medium to create both non-moving and moving images.
The campaign not only contains 2 print ads and a video, the ‘art against smoking’ was also done live last months in São Paulo Brazil. See the video below.
Cigarro Mata Mais is funded by Unimed, the Brazilian insurance company.
More images from the live action at Flickr .

Agency: F/Nazca Saatchi & Saatchi, Brazil

Creative Directors: Fabio Fernandes, Eduardo Lima.
Art Director: Airton Carmignani
Copywriters: Eduardo Lima, Ricardo Jones