The Children's Society: Flowertising

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Released:	May 2008
Agency:	Cake
Country:	United Kingdom
Category:	Public awareness messages
Tags:	Outdoor advertising, which adorns the city Creative outdoor Outdoor advertising, which consists of many small pieces Creative review

Credits:

The Children's Society is a national charity driven by the belief that every child deserves a good childhood. To that end it provides vital help and understanding for those children who face the greatest danger, discrimination or disadvantage; children who are unable to find the support they need anywhere else. They unveiled the UK’s first billboard made entirely out of flowers in celebration of their garden at the RHS Chelsea Flower Show 2008 and their ongoing investigation into the state of childhood in the UK. Carrying the charity’s strap line, ‘Making Childhood Better’, the floral 20ft x 10ft ‘flowertising’ billboard is made up of 4,000 fresh roses, 1,500 fresh carnations and 1,000 chrysanthemums; contains over 102,000 petals; took over 288 hours to create and two hours to construct on site. The billboard wants to communicate that every child deserves a good childhood and that green space can play an important part in achieving this.

Client: The Children's Society
Agency: Cake, London
Gardeners: Mick Lambert / Pat Lambert