Wrigley’s Freedent: Adopt the Wofty

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Released:	May 2008
Avertiser:	WRIGLEY'S
Brand name:	FREEDENT CHEWING GUM
Agency:	CLM BBDO
Country:	France
Category:	Baking & sweet foods
Tags:	internet promo Internet ads

Credits:

At last you can get to know better the Wofty and even adopt it via a completely new website. With 4 funny original steps, the “white experience” of Freedent gives the opportunity to those who have already fallen under the Wofty’s spell to adopt it, to tame it, to raise it...Anyway to live a unique experience with this little white ball of fluff. Furthermore, the relation built with the Wofty will continue thanks to numerous goodies offered on the website, like this widget you can embed on your blog.

Advertising Agency: CLM BBDO, Paris, France

Creative Director: Clermonte Loick