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Campaign "Prodis Down's Syndrome Foundation (Creative)" →
Prodis Down's Syndrome Foundation: Prodis Mailing
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| Released: | May 2008 |
| Avertiser: | PRODIS |
| Agency: | VITRUVIO LEO BURNETT |
| Country: | Spain |
| Category: |
Public health & safety
|
| Awards: |
Cannes Lions 2008 Promo Gold
|
| Tags: |
Cannes 2008
Case study
|
Credits:
Type Of Entry: Product/Service
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: PRODIS MAILING
Advertiser/Client: PRODIS DOWN'S SYNDROME FOUNDATION
Product/Service: DOWN'S SYNDROME FOUNDATION
Entrant Company, City: VITRUVIO LEO BURNETT, Madrid
Country: SPAIN
Sales Promotion/Advertising Agency, City: VITRUVIO LEO BURNETT, Madrid
Country: SPAIN
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: PRODIS MAILING
Advertiser/Client: PRODIS DOWN'S SYNDROME FOUNDATION
Product/Service: DOWN'S SYNDROME FOUNDATION
Entrant Company, City: VITRUVIO LEO BURNETT, Madrid
Country: SPAIN
Sales Promotion/Advertising Agency, City: VITRUVIO LEO BURNETT, Madrid
Country: SPAIN
Credit Details:
| Name | Position | Company |
| Rafa Antуn | Executive Creative Director | Vitruvio Leo Burnett |
| Olalla Escrivб De Romanн | Creative Planner | Vitruvio Leo Burnett |
| Fernando Martнn | Creative Director | Vitruvio Leo Burnett |
| Silvia Comesaсa | Copywriter | Vitruvio Leo Burnett |
| Francisco Cassis | Copywriter | Vitruvio Leo Burnett |
| Alejandro Hernбn | Art Director | Vitruvio Leo Burnett |
| Miguel De Marнa | Art Director | Vitruvio Leo Burnett |
| Natacha Martнn | Agency Producer | Vitruvio Leo Burnett |
| Dionisio Naranjo | Director | Wind |
| Jesъs Cabanas | Executive Producer | Wind |
| Guzmбn Molнn Pradel | Agency Producer | Vitruvio Leo Burnett |
Objective:
We wanted to capture the attention of the media to create as much awareness as possible for an initiative of extraordinary human interest.
Development:
We created a standard press release in which we told the advertising industry that we had new creatives working for us and we invited them to take a look at their latest work. The journalists would then see that all of our 'new creatives' were kids with Down's syndrome.
Relevance:
We made it impossible for them not to look at the DVD, where they found out all about the campaign and understood the press release.
Outcome/Results:
The response was beautiful. Every single publication covered this unique initiative. But most significantly, all of them called the agency to say how moved they were by this campaign.