RESEARCH FOR INSPIRATION
170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!
Ipê: Bird Nest Sticker Decals
| See full size 1024x768 px | |
| Released: | May 2008 |
| Avertiser: | Instituto de Pesquisas Ecologicas |
| Brand name: | IPE |
| Agency: | FABRA QUINTEIRO COMUNICACOES |
| Country: | Brazil |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Promo Bronze
|
| Tags: |
Cannes 2008
Case study
|
Credits:
Type Of Entry: Product/Service
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: BIRD NEST STICKER DECALS
Advertiser/Client: IPE - ECOLOGICAL RESEARCH INSTITUTE
Product/Service: BRAZILIAN ENVIRONMENTAL ORGANISATION
Entrant Company, City: FABRAQUINTEIRO COMUNICACOES, Sao Paulo
Country: BRAZIL
Sales Promotion/Advertising Agency, City: FABRAQUINTEIRO COMUNICACOES, Sao Paulo
Country: BRAZIL
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: BIRD NEST STICKER DECALS
Advertiser/Client: IPE - ECOLOGICAL RESEARCH INSTITUTE
Product/Service: BRAZILIAN ENVIRONMENTAL ORGANISATION
Entrant Company, City: FABRAQUINTEIRO COMUNICACOES, Sao Paulo
Country: BRAZIL
Sales Promotion/Advertising Agency, City: FABRAQUINTEIRO COMUNICACOES, Sao Paulo
Country: BRAZIL
Credit Details:
| Name | Position | Company |
| Paschoal Fabra Neto | Executive Creative Director | FabraQuinteiro |
| Marcelo Aragгo | Creative Director | FabraQuinteiro |
| Ricardo Frezza | Copywriter | FabraQuinteiro |
| Bruno Cirello | Art Director | FabraQuinteiro |
| Getty Images | Photography | Getty Images |
| Fernando Vido | Image Retouch | FabraQuinteiro |
Objective:
IPE mainly implements environmental consciousness projects among rural residents living close to forests and jungles in Brazil. We were tasked with raising awareness for IPE's anti-deforestation drive among urban residents living in Brazil's larger metropolitan cities, encouraging them to use only certified wood and not wood illegally obtained from Brazil's jungles and forests.
Development:
For that matter, the promo consisted in creating sticker decals that realistically resembled bird nests with birds living in them. They were then stuck on every wooden door, gate and fence - recreating their natural habitat in an urban environment. Upon closer exploration of the sticker, people would read: "Deforestation destroys the natural habitats of many animal species. Make sure that all the wood you buy is legally certified. IPE - Ecological Research Institute - www.ipe.org.br"
Relevance:
Since our budget was minimal, typical outdoor messaging was not possible. We had to create an alternative media that would still draw attention to the cause. The decals were stuck specifically in and around retail districts inside the metropolitan cities, well known for selling wooden goods (doors, windows, furniture), helping the message to reach its main target: wood shoppers and retailers.
Outcome/Results:
Results: In just 2 weeks following this promotion, IPE reached its projection for metropolitan cities in Brazil, having increased its website page-views by over 8%.