RESEARCH FOR INSPIRATION
170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!Advertising campaign "The National Gallery (Grand Tour Campaign)"
Images
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THE NATIONAL GALLERY GRAND TOUR
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The National Gallery Grand Tour 4
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The National Gallery Grand Tour 3
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The National Gallery Grand Tour 2
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The National Gallery Grand Tour 1
THE NATIONAL GALLERY GRAND TOUR
| See full size 788x1136 px | |
| Released: | May 2008 |
| Avertiser: | The National Gallery |
| Agency: | Partners |
| Country: | United Kingdom |
| Category: |
Entertainment & leisure
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| Awards: |
Cannes Lions 2008 Design Gold
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| Tags: |
Cannes 2008
Case study
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Credits:
Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Semi-Permanent
Title: THE NATIONAL GALLERY GRAND TOUR
Advertiser/Client: THE NATIONAL GALLERY/HEWLETT-PACKARD
Product/Service: THE NATIONAL GALLERY GRAND TOUR
Entrant Company, City: THE PARTNERS, London
Country: UNITED KINGDOM
Design/Advertising Agency, City: THE PARTNERS, London
Country: UNITED KINGDOM
2nd Design/Advertising Agency, City: DIGIT, London
Country: UNITED KINGDOM
Category: Environmental Design: Semi-Permanent
Title: THE NATIONAL GALLERY GRAND TOUR
Advertiser/Client: THE NATIONAL GALLERY/HEWLETT-PACKARD
Product/Service: THE NATIONAL GALLERY GRAND TOUR
Entrant Company, City: THE PARTNERS, London
Country: UNITED KINGDOM
Design/Advertising Agency, City: THE PARTNERS, London
Country: UNITED KINGDOM
2nd Design/Advertising Agency, City: DIGIT, London
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Jim Prior | Managing Partner | The Partners |
| Greg Quinton | Creative Partner | The Partners |
| Robert Ball | Design Director | The Partners |
| Donna Hemley | Project Manager | The Partners |
| Kevin Lan | Designer | The Partners |
| Paul Currah | Designer | The Partners |
| Andrew Webster | Project Manager | The Partners |
| Danielle Chidlow | Head Of Communications | The National Gallery |
| Dan Gates | Marketing Director | Hewlett Packard |
| Daljit Singh | Creative Director/Founder | Digit |
| Andrew Dean | Art Director | Digit |
| Michelle Bower | Designer | Digit |
| Fergus Jackson | Creative Planning Director | Digit |
| Sharmin Nordien | Producer | Digit |
Brief/Objectives/Goals:
The Problem: How do you inspire a modern, indifferent audience to re-engage with and visit the National Gallery? The Solution: Take the paintings to the public. After a year and a half in planning and production, the gallery experience was recreated at 44 sites around central London. Exact reproductions of Old Masters were framed and hung on walls for twelve weeks, in locations chosen to complement or contrast with each painting. Just like the real gallery, an information plaque was placed next to each image and inspiring commentary by gallery experts was accessible by phone or podcast. A website was built by Digit (www.thegrandtour.org.uk) which also provided downloadable tours, maps, audio commentary and photo sharing. The Grand Tour is now visiting other cities.