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AGAINST CHILD LABOUR: BURDEN
| See full size 762x1109 px | |
| Released: | May 2008 |
| Avertiser: | CARE FOUNDATION |
| Agency: | JWT, India |
| Country: | INDIA |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Design Gold
|
| Tags: |
Cannes 2008
Case study
|
Credits:
Category: Environmental Design: Semi-Permanent
Title: BURDEN
Advertiser/Client: CARE FOUNDATION
Product/Service: AGAINST CHILD LABOUR
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
Design/Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Title: BURDEN
Advertiser/Client: CARE FOUNDATION
Product/Service: AGAINST CHILD LABOUR
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
Design/Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Credit Details:
| Name | Position | Company |
| Ch.Shyamsunder Goud | Art Director | JWT - India |
| Ch.Shyamsunder Goud | Typographer | JWT - India |
| Agnello Dias | Chief Creative Officer | JWT - India |
| Mahendra Bhagat | Creative Director | JWT - India |
| Ch.Shyamsunder Goud | Copywriter | JWT - India |
| Avadhut Hembade | Photographer |
Brief/Objectives/Goals:
Child labour is a grave problem that threatens the future of our nation. And a problem of this magnitude cannot be solved without substantial donations. People in India are averse to contributing for social causes because they feel their contributions won't make a difference. The objective of this piece was to reverse the trend and drive donations towards the child labour cause.