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170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!Advertising campaign "Change Lingerie (Change in Saudi Arabia)"
Images
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Change Lingerie: Change in Saudi Arabia
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Change Lingerie: Change in Saudi Arabia
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Change Lingerie: Change in Saudi Arabia
Change Lingerie: Change in Saudi Arabia
| See full size 849x1200 px | |
| Released: | May 2008 |
| Brand name: | Change Lingerie |
| Agency: | Ogilvy Jeddah |
| Country: | Saudi Arabia |
| Category: |
Clothing & footwear
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| Tags: |
Prints
Goods for women
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Credits:
Cover anything but the lingerie.CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.
Advertising Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director / Illustrator: Yasser Alireza
Copywriters: Yasser Alireza, Fitna Nazer
Account management: Khaled Shalha