Anything & Whatever soft drinks : Clinic (ass)

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Released:	June 2008
Avertiser:	Out Of The Box Pte Ltd
Brand name:	Anything & Whatever soft drinks
Agency:	DDB SYDNEY
Country:	AUSTRALIA
Category:	Non-alcoholic drinks
Tags:	Creative outdoor Vending machines

Credits:

Anything and Whatever are the names of two soft drinks created in Singapore alongside each other, by the company Out Of The Box Pte Ltd.

The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can. This prevents the consumers from being aware of the flavour of the purchased beverage until they drink it.

The result: Vending machines that let consumers stick their hands into scenarios where they didn’t know what was going to come out.

Advertiser: Out Of The Box Pte Ltd

Brands: Anything & Whatever soft drinks
Agency: JWT Sydney
Executive Creative Director: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo
Group CD / Art Director: Guy Futcher
Art Director: BRENDAN DONNELLY

Retoucher: Sally Liu (Procolor, Singapore)

Typographer: Jeffrey Oley
Photographer: Xuan Ong (Groovy Studio)

Producer - Sidney Stella Lim/Jasmine Lim (Groovy Studio, Singapore)

Account supervisor - Betty Tsai