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TREE PROTECTION: TREE DRAWINGS
| See full size 1694x1142 px | |
| Released: | June 2008 |
| Avertiser: | FOREST STEWARDSHIP COUNCIL |
| Agency: | JUNG VON MATT |
| Country: | Germany |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Design Gold
ADCE Awards 2008 Design Gold
London International Awards 2008 Design Silver
|
| Tags: |
Cannes 2008
Case study
Award show winner
|
Credits:
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: TREE DRAWINGS
Advertiser/Client: FOREST STEWARDSHIP COUNCIL
Product/Service: TREE PROTECTION
Entrant Company, City: JUNG von MATT, Stuttgart
Country: GERMANY
Design/Advertising Agency, City: JUNG von MATT, Stuttgart
Country: GERMANY
Title: TREE DRAWINGS
Advertiser/Client: FOREST STEWARDSHIP COUNCIL
Product/Service: TREE PROTECTION
Entrant Company, City: JUNG von MATT, Stuttgart
Country: GERMANY
Design/Advertising Agency, City: JUNG von MATT, Stuttgart
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Joachim Silber | Creative Director | Jung Von Matt |
| Michael Ohanian | Creative Director | Jung Von Matt |
| Tim Knowles | Creative Director | |
| Thomas Lupo | Graphic Designer | Jung Von Matt |
| Drawn By Larch, Pine And Oak | ||
| Lennart Frank | Copywriter | Jung Von Matt |
| Judith Holzaepfel | Account Executive | Jung Von Matt |
Brief/Objectives/Goals:
To develop an attention-getting promotion for the forest stewardship council that demonstrates the value of protecting trees, and that attracts new supporters. Not by using nicely-shot images of forests, but in a different way - one with a little more depth. The one we chose? To show a completely new side of this form of life, by letting the trees "speak", in the form of works of art. What we did was to add pencils to the tree's branches. When they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential supporters.