TIDE: ICE CREAM

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Released:	June 2008
Avertiser:	TIDE
Agency:	LEO BURNETT INDIA
Country:	INDIA
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Press Bronze Asia Pacific AdFest 2008 Asia Pacific AdFest 2008 Press Silver Ad Stars 2008 Bronze London International Awards 2008 Print Silver
Tags:	DETERGENT Creative review Exciting double page (centerfold) magazine ads and use of extenders Award show winner Glued double page ads

Credits:

Advertiser/Client: PROCTER & GAMBLE
Product/Service: TIDE DETERGENTS
Entrant Company, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Executive Creative Director: Santosh Padhi/KV Sridhar
Creative Director: Santosh Padhi
Copywriter: Santosh Padhi/KV Sridhar
Art Director: Santosh Padhi
Photographer: Amol Jadhav
Account Supervisor: Tahira Nath/Chetan Rao
Advertiser's Supervisor: Pratima Chandra