Speight's Great Beer Delivery Promo Campaign

Name	Position	Company
Sacha Loverich	Agency Producer	Publicis Mojo
Tom Davidson	Account Director	Publicis Mojo
Luke Farmer	Account Manager	Publicis Mojo
Brendan Eastlake	Print Production	Publicis Mojo
Michelle Jones	Project Director	Octagon
Richard Scott	Executive Producer	RJ Media
AJ Johnson	Onboard Director/Producer	RJ Media
Ross Brown	Photographer	Matchphotographers
Nick Worthington	ECD / Copy Writer	Publicis Mojo
Lachlan McPherson	Art Director	Publicis Mojo
Karl Fleet	Copy Writer	Publicis Mojo
Guy Denniston	Copy Writer	Publicis Mojo
Lorenz Perry	Art Director	Publicis Mojo
Corey Esse	Executive Creative Director	Publicis Mojo
Martin Yeoman	Head Of Planning	Publicis Mojo
Roger Dore	Print Production	Publicis Mojo
Mark Van Der Hoeven	Designer	Publicis Mojo
Emma Whyte	Media Buyer	Publicis Mojo
Steve Clark	Head Of Channel Planning	Publicis Mojo
Paul Shannon	Online Producer	Publicis Mojo
Andre Louis	Digital Strategist	Publicis Mojo
Joel Thompson	Digital Strategist	Publicis Mojo
Justin Harwood	Executive Editor	Tomorrowland
Steve Finnegan	Sound Design	Soundpost
Jim Hall	Original Music	Soundtrax

Make Speight's more relevant to today's city drinkers while remaining true to the legendary 'Southern Man' values of Generosity of Spirit, Mate-ship and the 'Can do' attitude

To position Speight's as "The stuff of legends" we created a legend of our own. We learned that New Zealanders in the UK were missing their favourite beer. So a working Speight's Alehouse was strapped to the deck of a cargo ship and sailed across the world to London's Canary Wharf, much to the delight of the city's sizable Kiwi population and the loyal drinkers back in New Zealand. The crew for the ship was recruited in a national campaign. The voyage received over 20 minutes of prime time national television news coverage and extensive press reports.

"The greatest achievement of The Great Beer Delivery was the way it broke out of paid-for media space and catapulted itself into the news... Authenticity is what consumers are searching for and there are fewer stronger statements of authenticity than news media coverage." Brian Sweeney, advertising industry commentator.

Speight's regained its position as New Zealand's biggest selling beer. 6% of all New Zealand men applied online to accompany the working Speight's Alehouse on its journey to London. A double-digit increase in Brand Adoration was achieved whilst all other mainstream beers declined.