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Sydney Youth Orchestra: An Explosive Brand Identity
| See full size 1252x875 px | |
| Released: | June 2008 |
| Avertiser: | SYDNEY YOUTH ORCHESTRA |
| Agency: | SAATCHI & SAATCHI, Sydney |
| Country: | AUSTRALIA |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Design Bronze
|
| Tags: |
Cannes 2008
Case study
|
Credits:
Type Of Entry: Corporate or Brand Identity
Category: Logos & Trademarks - New Or Redesigned
Title: AN EXPLOSIVE BRAND IDENTITY
Advertiser/Client: SYDNEY YOUTH ORCHESTRA
Product/Service: SYDNEY YOUTH ORCHESTRA
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Design/Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Category: Logos & Trademarks - New Or Redesigned
Title: AN EXPLOSIVE BRAND IDENTITY
Advertiser/Client: SYDNEY YOUTH ORCHESTRA
Product/Service: SYDNEY YOUTH ORCHESTRA
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Design/Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Credit Details:
| Name | Position | Company |
| Chris Doyle | Designer | Saatchi Design Sydney |
| Julian Melhuish | Creative Director | Saatchi Design Sydney |
| Mary Mills | Strategic Planner | Saatchi & Saatchi |
| Elaine Purcell | Strategic Planner | Saatchi & Saatchi |
| Sasha Orr | Account Director | Saatchi & Saatchi |
| Steve Back | Executive Creative Director | Saatchi & Saatchi |
| David Nobay | Executive Creative Director | Saatchi & Saatchi |
Brief/Objectives/Goals:
Brief from the client: The Sydney Youth Orchestra wanted to update their image. They wanted an identity that they could use on everything from their business cards, to their signage, to their uniforms. The design objectives: Reposition them from boring and elitist to exciting, raw, emotive and enthusiastic. How it achieves its goals: The identity embodies the rational (instruments) and the emotional (raw energy) of the youth orchestra.