Channel 4: The Big 4

Name	Position	Company
Brett Foraker	Network Creative Director	Channel 4
Rufus Radcliffe	Head of Marketing	Channel 4
Ben Johnson	Designer	FreeState
Adam Scott	Designer	FreeState
Nick Knight	Photographer	None
Aran Chadwick	Designer	Atelier One
Luis Fernandez	Designer	Atelier One
Adelyne Albrecht	Designer	Atelier One
Mark Titchner	Artist	None
El-Anatsui	Artist	None

To mark Channel 4's 25th anniversary. The brief was to create a 50ft version of the 4 logo in front of the channel's London HQ. The structure needed to be 3-dimensional and mirror the channel's award-winning idents, where one single viewpoint reveals the '4' mark. The structure was then transformed into a year long celebration of public art. A range of artists were invited to use the '4' as a blank canvas and bring it to life in different ways. The frist artist to interpret the '4' was photographer Nick Knight. Cladding the '4' in lenticular photographs of chests of people of different racial origins, Knight's '4', known as 'Heart', appeared to be gently breathing in and out. This was followed in January 2008 by Turner Prize nominee Mark Titchner's idea which allowed members of the public to walk into the structure and record their views. The next installation will be by African artist El-Anatsui followed by the winner of a competition run in conjunction with the Saatchi Gallery. The channel's logo has evolved into four pieces of talked about public art - an innovative way of using the iconic '4' to mark the Channel's anniversary.