Rolling Stone India: 50 Cent

Name	Position	Company
Agnello Dias	Chief Creative Officer	JWT - India
Shamik Sengupta	Creative Director	JWT Group - Fortune Communications India
Ferzad Variyava	Creative Director	JWT Group - Fortune Communications India
Shashank Jha	Art Director	JWT - India
Ashish Pathak	Art Director	JWT - India
Shashank Jha	Designer	JWT - India
Ashish Pathak	Designer	JWT - India
Suranjan Das	General Manager	JWT Group - Fortune Communications India
Anuja Arora	Sr. Brand Activator	JWT Group - Fortune Communications India
Binal Shah & Team	Textile Designer
Purushottam Joshi	Director (Creative Services)	JWT - India
Mukund Kapote	Production Manager	JWT - India
Deepak Jadhav	Digital Artist	JWT - India
Vivek Warang	Digital Artist	JWT - India
Israr Qureshi	Photographer

Rolling Stone. The unattainable, unstoppable bible of music journalism was coming to India. 'THE' Rolling Stone... which sold at a rockstar's ransom on the bohemian side of Mumbai's decadent footpaths would now be available in spanking new togs, smelling of rock, metal and newsprint And it would have Indian content as well. A karmic fusion of Ragas and Blues (R&B?) that would transport a billion potential head-bangers into instant nirvana land. So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC? The refrain came from the heartland of the Indian cultural pot pourri. The oldest civilization in the world had hidden deep in its bosom some of the oldest surviving traditional art forms. Still practised by artisans who had been orally handed down secret lessons that derived their beauty from the primal instinct for survival and celebration. Four of these, BATIK, KANTHA, MADHUBANI & ZARDOZI were chosen to recast four iconic Rolling Stone covers in their new likeness. Gnarled hands and weather beaten eyes tenderly worked their centuries-old magic on cover designs that had become folklore in modern iconography. And slowly a familiar sight opened behind new doors. Rolling Stone opened its soul to India.