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Kyuryudo Art Publishing: Iwai
| See full size 1278x898 px | |
| Released: | June 2008 |
| Avertiser: | Kyuryudo Art Publishing |
| Agency: | DENTSU KANSAI |
| Country: | Japan |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Design Bronze
|
| Tags: |
Cannes 2008
Case study
|
Credits:
Type Of Entry: Corporate or Brand Identity
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: IWAI
Advertiser/Client: KYURYUDO ART-PUBLISHING CO.
Product/Service: EVENT
Entrant Company, City: DENTSU KANSAI, Osaka
Country: JAPAN
Design/Advertising Agency, City: DENTSU KANSAI, Osaka
Country: JAPAN
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: IWAI
Advertiser/Client: KYURYUDO ART-PUBLISHING CO.
Product/Service: EVENT
Entrant Company, City: DENTSU KANSAI, Osaka
Country: JAPAN
Design/Advertising Agency, City: DENTSU KANSAI, Osaka
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Yoshihiro Yagi | Creative Director | DENTSU Kansai |
| Yoshihiro Yagi | Art Director | DENTSU Kansai |
| Haruko Tsutsui | Copywriter | DENTSU Kansai |
| Yoshihiro Yagi | Designer | DENTSU Kansai |
| Yo Kimura | Designer | Katachi Co. |
| Yuka Yokokawa | Designer | Katachi Co. |
Brief/Objectives/Goals:
Advertising iwai event, which is a promotion of unique Japanese culture. Concept: Focused on the Japanese traditional idea of celebration called iwai, using the colour combination of red and white as well as symbolic forms of wrapping. The graphic motifs are designed forms of gift-wrapping to express congratulations, including DARUMA, a good luck ornament in Buddhism. Result: Not only young people but also people of all ages could join this event, and this resulted in an increased number of visitors. We succeeded in redesigning one aspect of Japanese culture with the theme of iwai symbol.