Solidarity Route To Mauritania

Name	Position	Company
Eduardo del Fraile	Creative Director	DFraile
Eduardo del Fraile	Designer	Dfraile
Juan Jimenez	Designer	Dfraile
Antonio Marquez	Designer	Dfraile
Eduardo del fraile	Photographer	DFraile
Gabriel Pasamontes	Photographer	Ruta Motor
Ana Leal	Text	DFraile

A solidarity expedition to Mauritania was arranged through a Rally Lisbon-Dakar team aiming to reuse medical material from different hospitals. The purpose of the project was to provide photographic evidence of the trip and show the effectiveness of the expedition on printed material. The creative proposal was to portray the current situation of Mauritania in parallel to the expedition itself. The result: a book to raise awareness and be a documentary reference for the purpose of the route, which later on would be used to raise economic funds for the NGO AMAMI, located in one of the poorest areas of Nouakchott, capital city of Mauritania. Today the book is a source of income for the NGO. The front page of the book is made out of cardboard remains of the packaging of medical and pharmaceutical products. The photographs bring us closer to the reality of the country, to an environment of scarcity and poverty. They impregnate themselves with the dignity of the people, their simple harmony, showing their daily life within their culture and their society.