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Scandinavia Online: Sol Comments

Prints, Outdoor, Ads Scandinavia Online: Sol Comments, , MEDIAFRONT OSLO,

Credits:

http://www.solcomments.com/

Type Of Entry: Online Advertising

Title: SOL COMMENTS
Advertiser/Client: SCANDINAVIA ONLINE
Product/Service: NEWS/INFO/ENTERTAINMENT PORTAL
Entrant Company, City: MEDIAFRONT, Oslo
Country: NORWAY
Advertising/Web Design Agency, City: MEDIAFRONT, Oslo
Country: NORWAY

Credit Details:
Name Position Company
Christian Aune Art Director MediaFront
Marc Garcia Flash Programmer MediaFront
Terje Wollmann Account Manager MediaFront
Pеl H. Dobloug Copywriter MediaFront

Synopsis:
The aim of the campaign is to create attention and generate interest in the new SOL website, one of Norway's largest news/info/entertainment portals. The communication needed to be solidly rooted in SOL's personality and the product sol.no - SOL guides you and keeps you updated with a friendly smile. Separate from the competition, standing out from the crowd and taking advantage of the internet's capabilities were important criteria in the concept development phase Concept: Banner space ads used as outlet for commentary on news and articles related to content on SOL.no Target Audience All internet users