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Absolut Machines
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | ABSOLUT |
| Agency: | GREAT WORKS Stockholm |
| Country: | Sweden |
| Category: |
Alcoholic drinks
|
| Awards: |
Cannes Lions 2008 Cyber Gold
|
| Tags: |
Cannes 2008
|
Credits:
http://kungsgrillen.se/machines/
Type Of Entry: Websites & Microsites
Title: ABSOLUT MACHINES
Advertiser/Client: V&S ABSOLUT SPIRITS
Product/Service: ABSOLUT VODKA
Entrant Company, City: GREAT WORKS, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: GREAT WORKS, Stockholm
Country: SWEDEN
Title: ABSOLUT MACHINES
Advertiser/Client: V&S ABSOLUT SPIRITS
Product/Service: ABSOLUT VODKA
Entrant Company, City: GREAT WORKS, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: GREAT WORKS, Stockholm
Country: SWEDEN
Credit Details:
| Name | Position | Company |
| Ted Persson | Creative Director | Great Works |
| Magnus Wеlsten | Account Manager | Great Works |
| Mathias Pдres | Creative Director/Art Director | Great Works |
| Saher Sidhom | Planning | Great Works |
| Joe Konietzko | Planning | TBWA New York |
| Charlotta Rydholm | Project Management | Great Works |
| Kaj Bouic | Project Management | Great Works |
| Christelle Delarue | Project Management | TBWA Paris |
| Cilla Winbladh | Project Management | Frankenstein |
| Linn Tornйrhielm | Production Manager | Great Works |
| Jocke Wissing | Production Manager | Great Works |
| Pontus Frankenstein | Creative Director/Art Director | Frankenstein |
| Fredrik Karlsson | Design | Great Works |
| Erik Hagman | Photo | |
| Sesse Lind | Photo | |
| David | Production | Katamari |
| Ola Lцfgren | Production | Great Works |
| Micke Emtinger | Technical Direction | |
| Dan Paluska | Machine Creation | Plebian Design |
| Jeff Liebermann | Machine Creation | Plebian Design |
| Jesper Kouthoofd /David Eriksson/Bjцrn Sjцlйn/Jens Rudberg | Machine Creation | Teenage Engineering |
| PR Consultants | Jung/Noise Marketing | |
| Event Team | Knock | |
| Ulrika Lцvdahl/Karl-Johan Bogefors | Client | V&S |
| Kristina Hagbard/Jesper Andreasson/Patric Blixt | Client | V&S |
| Sebastian Vacherot | Creative Director | TBWA |
Synopsis:
Following the work ABSOLUT's been doing within the spheres of art, fashion and music, the brand this time decided to explore the intersection between art and cutting edge technology. To explore what it would be like if machines were creative just like us, ABSOLUT invited Dan Paluska and Jeff Lieberman, from the prestigious science and technology institute MIT, and the Swedish team, 'Teenage Engineering', to create one creative machine each. For the first time ever, website visitors are invited to interact with the machines, which are situated in gallery spaces in Stockholm and New York, right from their web browsers. Judges: Please Watch it in Firefox