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AAA Insurance: AaaTown
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | CSAA |
| Brand name: | AAA Insurance |
| Agency: | PUBLICIS & HAL RINEY SAN FRANCISCO |
| Country: | USA |
| Category: |
Investment, insurance & property development
|
| Awards: |
Cannes Lions 2008 Cyber Gold
|
| Tags: |
Cannes 2008
|
Credits:
Type Of Entry: Websites & Microsites
Title: AAATOWN
Advertiser/Client: CSAA
Product/Service: AAA INSURANCE
Entrant Company, City: PUBLICIS & HAL RINEY, San Francisco
Country: USA
Advertising/Web Design Agency, City: PUBLICIS & HAL RINEY, San Francisco
Country: USA
Title: AAATOWN
Advertiser/Client: CSAA
Product/Service: AAA INSURANCE
Entrant Company, City: PUBLICIS & HAL RINEY, San Francisco
Country: USA
Advertising/Web Design Agency, City: PUBLICIS & HAL RINEY, San Francisco
Country: USA
Credit Details:
| Name | Position | Company |
| Roger Camp | Chief Creative Officer | Publicis & Hal Riney |
| Dominic Goldman | Interactive Creative Director | Publicis & Hal Riney |
| Rikesh Lal | Art Director | Publicis & Hal Riney |
| Rich North | Art Director | Publicis & Hal Riney |
| Sam Moore | Copywriter | Publicis & Hal Riney |
| Justin Kramm | Copywriter | Publicis & Hal Riney |
| Adam Koppel | Copywriter | Publicis & Hal Riney |
| David Verhoef | Dir. Of Integrated Production | Publicis & Hal Riney |
| Dora Lee | Agency Producer | Publicis & Hal Riney |
| Kathleen Foutz | Account Supervisior | Publicis & Hal Riney |
Synopsis:
To show how AAA Auto Insurance offers unexpected benefits in unexpected times, we created a website where you can see a crash and replay it from different angles.