Credits:
http://www.hbovoyeur.com/
Type Of Entry: Websites & Microsites
Title:
VOYEUR
Advertiser/Client: HBO
Product/Service: HBO VOYEUR ONLINE HUB
Entrant Company: BBDO NEW YORK
Country: USA
Advertising/Web Design Agency: BBDO NEW YORK
Country: USA
2nd Advertising/Web Design Agency, City: BIG SPACESHIP, New York
Country: USA
Credit Details:
| Name |
Position |
Company |
| David Lubars/Bill Bruce |
Chief Creative Officers |
BBDO New York |
| Greg Hahn |
Executive Creative Director |
BBDO New York |
| Mike Smith/David Carter |
Senior Creative Directors |
BBDO New York |
| Greg Hahn/Mike Smith/David Carter |
Copywriters |
BBDO New York |
| David Carter |
Art Director |
BBDO New York |
| Brian DiLorenzo |
Executive Producer |
BBDO New York |
| Jiffy Iuen |
Content Producer |
BBDO New York |
| Rob Rawley/Juliane Sunderland/Jessica Mailloux |
Account Team |
BBDO New York |
|
|
Production Company |
RSA |
| Jake Scott |
Director |
RSA |
| Jules Daly/Fran McGivern/David Mitchell |
Producers |
RSA |
| Chris Nelson |
Web Ancillary Stories |
RSA |
Synopsis:
HBOvoyeur.com was the online hub of a multi-platform storytelling experience that invited super-fans to engage with the project as a whole. At centre stage was a film made up of interconnected stories within eight apartments of a random urban dwelling. Each apartment was a single-take performance to heighten the effect of window peeping. If users chose to explore the cityscape beyond, they found four new stories featuring other city dwellers. In total, there was over two hours of filmed content, a behind-the-story blog (thestorygetsdeeper.com), six custom soundtracks and downloadable extras including screen savers and video for PCs and mobile devices.
