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Uniqlo 'Uniqlock' Interactive Campaign
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | Uniqlo |
| Agency: | Projector Inc. |
| Country: | Japan |
| Category: |
Clothing & footwear
|
| Awards: |
Cannes Lions 2008 Cyber Gold
|
| Tags: |
Cannes 2008
|
Credits:
http://www.projector.jp/awards/uniqlock/hybrid/
Type Of Entry: Interactive Campaigns
Title: UNIQLOCK
Advertiser/Client: UNIQLO
Product/Service: CASUAL CLOTHING
Entrant Company, City: PROJECTOR, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: PROJECTOR, Tokyo
Country: JAPAN
Title: UNIQLOCK
Advertiser/Client: UNIQLO
Product/Service: CASUAL CLOTHING
Entrant Company, City: PROJECTOR, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: PROJECTOR, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Koichiro Tanaka | Creative Director | Projector |
| Takaharu Hatori | Producer | MONSTER FILMS |
| Yuichi Kodama | Director | Caviar |
| Fantastic Plastic Machine | Sound Artist | |
| Air:man | Choreographer | |
| Yoshinobu Yoshida | Cinematographer | |
| Keizo Ichimei | Lighting | |
| Takayuki Sugihara | Art Director | |
| Keiichi Tozaki | Interactive Designer | |
| Yukio Sato | Interactive Designer | |
| Yoshiaki Nagasaki | Executive Creative Director | Paragraph |
| Hiroyuki Kojima | Producer | Paragraph |
| Keigo Nakamura | Production Manager | MONSTER FILMS |
| Susumu Arai | Programmer | Sonicjam |
| Emiko Oikawa | Production Manage | Sonicjam |
| Koji Torigata | PR | BILCOM |
| Ryota Sugawara | PR | BILCOM |
| Kentaro Katsube | Client Supervisor | UNIQLO |
Synopsis:
It's a fusion of dance video routines, time signal music and clock utility. It's a 24/7 presentation of UNIQLO clothing. We named it "UNIQLOCK". This automatically became a tool to connect UNIQLO and the world's bloggers, as buzz builders. The bloggers were motivated by seeing the website's world map which visualized the expansion of all of the users. Screensavers and shop installations were also released to enhance the UNIQLOCK experience, from personal desktops to the UNIQLO stores. Results: Over 27000 widgets from 76 countries Over 68 million views from 209 countries (widgets + website) (To Date: 10th January, 2008)