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Sony Walkman: Rec You
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | SONY |
| Brand name: | SONY WALKMAN |
| Agency: | GT, Tokyo |
| Country: | Japan |
| Category: |
Home electronics & audio-visual
|
| Awards: |
Cannes Lions 2008 Cyber Gold
|
| Tags: |
Cannes 2008
|
Credits:
http://www.recyou.jp/award/cyber/
Type Of Entry: Interactive Campaigns
Title: REC YOU
Advertiser/Client: SONY MARKETING (JAPAN)
Product/Service: SONY WALKMAN PORTABLE AUDIO PLAYER
Entrant Company, City: GT, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: GT, Tokyo
Country: JAPAN
Title: REC YOU
Advertiser/Client: SONY MARKETING (JAPAN)
Product/Service: SONY WALKMAN PORTABLE AUDIO PLAYER
Entrant Company, City: GT, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: GT, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Koshi Uchiyama | Executive Producer | GT |
| Naoki Ito | Creative Director/Planner/Art Director | GT |
| Yasuhisa Kudo | Agency Producer | GT |
| Zen Tachikawa | Client Supervisor | Sony Marketing (Japan) |
| Harunobu Deno/Kenkichi Shimizu/Tomoyasu Katagai/Tetsufumi Nishikawa | Account Executive | Dentsu |
| Takuya Fujita | Media Planner | Dentsu |
| Yuki Morikawa | Producer | Dentsu |
| Qanta Shimizu/Daima Kawamura/Hiroshi Koike | Director | NON-GRID/projector/NON-GRID |
| Yukinori Nakayama | Media Architect | Microsoft |
| Masaki Endo | Production Manager (web) | NON-GRID |
| Kohei Kawasaki/Saiko Kamikanda | Designer | NON-GRID/Girl Graphics |
| Keita Kuroki | Flash & Programing | NON-GRID |
| Hiroyuki Hanai/Hisafumi Matsushita/Takuho Yoshizu/Noriko Matsumoto | System Engineer | S2 Factory/S2 Factory/S2 Factory/NON-GRID |
| Atsuki Yukawa | Producer (movie) | Pictures |
| Soyogi Sugiura/Naoki Ishikawa | Production Manager (movie) | Pictures |
| Taro Hirano | Cameraman | |
| Taichi Yoshida | Cameraman Chief | |
| Takayuki Ikebe | Visual Effects Editor | |
| Jun Kitajima | Editor | |
| Yuji Iwaya | Cordinator | |
| Tokio Noguchi/DJ AKI | Music Artist |
Synopsis:
The new walkman is focussing on its Branded Contents offered online and the power of information spreading virally. With the new and innovative walkman, a user can view TV, and record the contents as well. Therefore, we focused on the recording function, the most unique feature of the product. When a portrait picture is sent to the website, it will be processed into a movie within seconds. The figure on screen, wearing a walkman, will passionately sing and head bang with the music. Such doppelganger of oneself will enter the web society, and virally spread throughout internet beyond to real world. Judges: watch in FireFox