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Campaign "Mini Clubman Online Campaign" →
Mini Clubman: Smile (Online Ad)
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | BMW |
| Brand name: | Mini Clubman |
| Agency: | Glue London |
| Country: | United Kingdom |
| Category: |
Cars
|
| Awards: |
Cannes Lions 2008 Cyber Gold
|
| Tags: |
Cannes 2008
|
Credits:
http://www.bestofg.com/2008-cannes/automotive/mini_r55_smile.html
3 of 3 Campaign
Type Of Entry: Online Advertising
Title: SMILE
Advertiser/Client: MINI
Product/Service: MINI CLUBMAN
Entrant Company: GLUE LONDON
Country: UNITED KINGDOM
Advertising/Web Design Agency: GLUE LONDON
Country: UNITED KINGDOM
Type Of Entry: Online Advertising
Title: SMILE
Advertiser/Client: MINI
Product/Service: MINI CLUBMAN
Entrant Company: GLUE LONDON
Country: UNITED KINGDOM
Advertising/Web Design Agency: GLUE LONDON
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Seb Royce | Creative Director | Glue London |
| Alex De Castro | Creative | Glue London |
| Lisa Wallace | Creative | Glue London |
| Darren Giles | Creative | Glue London |
| James Leigh | Creative | Glue London |
| Jez Dutton | Planner | Glue London |
| Rachel Turner | Account Director | Glue London |
| Leon Ostle | Designer | Glue London |
| Marcus Chaloner | Designer | Glue London |
| Rachel Bishop | Producer | Glue London |
Synopsis:
November 2007 saw the launch of MINI's first brand new model since 2001 with the MINI Clubman. After some initial teaser activity, our task was to capitalise on the buzz already generated and let people know the car was out there to buy!