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Pet Shop Boys: Integral
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | EMI |
| Agency: | The Rumpus Room London |
| Country: | United Kingdom |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Cyber Gold
|
| Tags: |
Cannes 2008
|
Credits:
http://www.therumpusroom.tv/awards/
Type Of Entry: Other Interactive Digital Media
Title: PET SHOP BOYS - INTEGRAL
Advertiser/Client: EMI MUSIC
Product/Service: SONG
Entrant Company, City: THE RUMPUS ROOM, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: THE RUMPUS ROOM, London
Country: UNITED KINGDOM
Title: PET SHOP BOYS - INTEGRAL
Advertiser/Client: EMI MUSIC
Product/Service: SONG
Entrant Company, City: THE RUMPUS ROOM, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: THE RUMPUS ROOM, London
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Tomas Roope | Creative Director | The Rumpus Room |
| Jeff Wood | Director | The Sweet Shop |
| Lawrence Blankenbyl | Director | The Rumpus Room |
| Jeff Wood | Director | The Rumpus Room |
| Jacqui Kenny | Producer | The Rumpus Room |
| Jacqui Kenny | Producer | The Rumpus Room |
| Jonathon Clabburn | DOP | |
| Nat Pickles | Editor | |
| Leon Wood | Online | The Mill |
| Angela Jackson | Producer | The Mill |
Synopsis:
The project was a protest about the erosion of our civil liberties and becoming a database society. We used qr-codes, which are bar codes created to link camera phones to websites. This allowed us to mix the indelible nature of film with the flexible qualities of the web. We used 100+ qr-codes subliminally integrated into the film. These links were either to existing information about civil liberties, or specific content created by activists, where viewers could get involved. We created a low-res version for devices, which we printed, and then shot in relevant locations to create a more cinematic version.