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Rexona Power: Who The #I%$ Is Fermin?
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | UNILEVER |
| Brand name: | REXONA DEODORANT |
| Agency: | GRUPO W Coahuila |
| Country: | Mexico |
| Category: |
Toiletries & pharmaceuticals
Personal effects - including perfumes, tobacco & luxury items
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.grupowprojects.com/rexonapower/whoisfermin
Type Of Entry: Websites & Microsites
Title: WHO THE #I%$ IS FERMIN?
Advertiser/Client: UNILEVER
Product/Service: REXONA POWER DEODRANT
Entrant Company, City: GRUPO W, Coahuila
Country: MEXICO
Advertising/Web Design Agency, City: GRUPO W, Coahuila
Country: MEXICO
Title: WHO THE #I%$ IS FERMIN?
Advertiser/Client: UNILEVER
Product/Service: REXONA POWER DEODRANT
Entrant Company, City: GRUPO W, Coahuila
Country: MEXICO
Advertising/Web Design Agency, City: GRUPO W, Coahuila
Country: MEXICO
Credit Details:
| Name | Position | Company |
| Interactive Agency | GrupoW |
Synopsis:
Website for the deodorant for men Rexona Power, where the user would find brand information. The objective was advertising the deodorant and its most important attribute: the formula of one million active molecules. The predominant target where men from 18 to 25 years with an extremely active life. The site offers 100% interaction with the brand, it is a fun site to visit and learn about the product. The menu is shown in a horizontal way, making it different from the regular menus. Every detail was taken care of to the maximum.