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Rexona Power: Who The #I%$ Is Fermin?

Prints, Outdoor, Ads Rexona Power: Who The #I%$ Is Fermin?, REXONA DEODORANT, GRUPO W Coahuila,

Credits:

http://www.grupowprojects.com/rexonapower/whoisfermin


Type Of Entry: Websites & Microsites
Title: WHO THE #I%$ IS FERMIN?
Advertiser/Client: UNILEVER
Product/Service: REXONA POWER DEODRANT
Entrant Company, City: GRUPO W, Coahuila
Country: MEXICO
Advertising/Web Design Agency, City: GRUPO W, Coahuila
Country: MEXICO

Credit Details:
Name Position Company
Interactive Agency GrupoW

Synopsis:
Website for the deodorant for men Rexona Power, where the user would find brand information. The objective was advertising the deodorant and its most important attribute: the formula of one million active molecules. The predominant target where men from 18 to 25 years with an extremely active life. The site offers 100% interaction with the brand, it is a fun site to visit and learn about the product. The menu is shown in a horizontal way, making it different from the regular menus. Every detail was taken care of to the maximum.