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Onitsuka Tiger: Made Of Japan
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | ASICS |
| Brand name: | Onitsuka Tiger |
| Agency: | Strawberry Frog Amsterdam |
| Country: | Netherlands |
| Category: |
Clothing & footwear
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://cannes.leihitu.nl/madeofjapan
Type Of Entry: Websites & Microsites
Title: MADE OF JAPAN
Advertiser/Client: ASICS
Product/Service: ONITSUKA TIGER TRAINERS
Entrant Company, City: WOEDEND!, Amsterdam
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: WOEDEND!, Amsterdam
Country: THE NETHERLANDS
2nd Advertising/Web Design Agency: STRAWBERRYFROG AMSTERDAM
Country: THE NETHERLANDS
Title: MADE OF JAPAN
Advertiser/Client: ASICS
Product/Service: ONITSUKA TIGER TRAINERS
Entrant Company, City: WOEDEND!, Amsterdam
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: WOEDEND!, Amsterdam
Country: THE NETHERLANDS
2nd Advertising/Web Design Agency: STRAWBERRYFROG AMSTERDAM
Country: THE NETHERLANDS
Credit Details:
| Name | Position | Company |
| Creatives | Creatives | StrawberryFrog |
| Paul Coops | Creative Director | Woedend! |
| Gijs Hietbrink | Designer | Woedend! |
| Arthur Wammes | Action Scripter | Woedend! |
| Willem Verspyck | Web Developer | Woedend! |
Synopsis:
'Made Of Japan' is Onitsuka Tiger's tagline. Assignment: create madeofjapan.com where visitors experience this in a new and inspiring way. Solution: select 125 weblogs about Japan. Every 30 minutes download and scan the weblog images, analyse and sort them according to colour, file as mini-images. Using this colour palette show an Onitsuka Tiger shoe on the site. Every mini-image is clickable and takes you to the corresponding weblog about Japan. It's Made Of Japan, over and over again. Budget to create the site: 35,000 euros. Campaign budget: 0 euros. Results: 300,000 unique visitors in 1 year, 14,500 sites link to madeofjapan.com.