SAMSUNG: HOW WE MET

Name	Position	Company
The Viral Factory	Creative	The Viral Factory
The Viral Factory	Production company	The Viral Factory
Cheil Worldwide	Contributing Agency	Cheil Worldwide
Jake Lunt with The Viral Factory	Director	The Viral Factory
Patrick Duguid	Producer
Jamie Foord	Editor
Pat Beirne	Animator	Spy Pictures
Emily Woodburn	Animator`s Assistant	Spy Pictures
Dave Ball	Online Audio Mix	Marmalade
The Viral Factory	Seeding and media	The Viral Factory

How we met was created for the launch of the new Samsung G800 mobile phone. Samsung' objective was to appeal to the so-called 'YouTube generation' and create an engaging and entertaining film that would also showcase the new G800 phone's 5 mega-pixel camera with unique 3x inner optical zoom. 1,622 photos were taken over four days to create a stop animation film of a Stickman and Stickwoman, which were drawn directly on to the skin of the main characters' bodies in order to illustrate the story of how they met. With over 9 million views the film has achieved widespread viral success. It was featured on the UK and global YouTube homepage, which is editorially controlled and cannot be brought for promotional purposes. Furthermore the film was awarded 31 Youtube honors, has been favourited 17,444 times and was recently nominated for 'Most Creative video of 2007' in the YouTube awards