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SAMSUNG: HOW WE MET

Prints, Outdoor, Ads SAMSUNG: HOW WE MET, , The Viral Factory,

Credits:

http://www.youtube.com/watch?v=dBvDm_JLEcI


Type Of Entry: Viral Advertising
Title: HOW WE MET
Advertiser/Client: SAMSUNG ELECTRONICS
Product/Service: SAMSUNG G800 MOBILE PHONE
Entrant Company, City: THE VIRAL FACTORY, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: THE VIRAL FACTORY, London
Country: UNITED KINGDOM

Credit Details:
Name Position Company
The Viral Factory Creative The Viral Factory
The Viral Factory Production company The Viral Factory
Cheil Worldwide Contributing Agency Cheil Worldwide
Jake Lunt with The Viral Factory Director The Viral Factory
Patrick Duguid Producer
Jamie Foord Editor
Pat Beirne Animator Spy Pictures
Emily Woodburn Animator`s Assistant Spy Pictures
Dave Ball Online Audio Mix Marmalade
The Viral Factory Seeding and media The Viral Factory

Synopsis:
How we met was created for the launch of the new Samsung G800 mobile phone. Samsung' objective was to appeal to the so-called 'YouTube generation' and create an engaging and entertaining film that would also showcase the new G800 phone's 5 mega-pixel camera with unique 3x inner optical zoom. 1,622 photos were taken over four days to create a stop animation film of a Stickman and Stickwoman, which were drawn directly on to the skin of the main characters' bodies in order to illustrate the story of how they met. With over 9 million views the film has achieved widespread viral success. It was featured on the UK and global YouTube homepage, which is editorially controlled and cannot be brought for promotional purposes. Furthermore the film was awarded 31 Youtube honors, has been favourited 17,444 times and was recently nominated for 'Most Creative video of 2007' in the YouTube awards