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FORD MONDEO: BALLOONS
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | FORD |
| Brand name: | Ford Mondeo |
| Agency: | JWT New Zealand |
| Country: | New Zealand |
| Category: |
Cars
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.mondeoballoons.co.nz/
Type Of Entry: Viral Advertising
Title: BALLOONS
Advertiser/Client: FORD MOTOR COMPANY NEW ZEALAND
Product/Service: FORD MONDEO
Entrant Company, City: JWT NEW ZEALAND, Auckland
Country: NEW ZEALAND
Advertising/Web Design Agency, City: JWT NEW ZEALAND, Auckland
Country: NEW ZEALAND
Title: BALLOONS
Advertiser/Client: FORD MOTOR COMPANY NEW ZEALAND
Product/Service: FORD MONDEO
Entrant Company, City: JWT NEW ZEALAND, Auckland
Country: NEW ZEALAND
Advertising/Web Design Agency, City: JWT NEW ZEALAND, Auckland
Country: NEW ZEALAND
Credit Details:
| Name | Position | Company |
| Angus Hennah | Creative Director | JWT New Zealand |
| Rod Prosser | Senior Writer | JWT New Zealand |
| Cory Rowden | Account Director | JWT New Zealand |
| Adam Gunser | Director | Automatic Films |
| Camillo Spath | Producer | Automatic Films |
| Barbara MacGregor | Marketing Manager | Ford Motor Company New Zeland |
Synopsis:
BRIEF Add local flavour with a small budget to support a big budget film from London launching the new Ford Mondeo in New Zealand. SOLUTION Launch a viral on You Tube showing local blokes copycatting the British Mondeo ad by attaching hundreds of balloons to their old Ford Cortina. Link this back to the original Mondeo film and reveal that it is a Ford production. RESULTS Over a million views in the first couple of months and a multitude of You Tube honours. Featured on National News, talkback radio, breakfast TV and even the Ellen DeGeneres show in the US.