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FREIXENET: THE KEY TO RESERVA
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | FREIXENET |
| Agency: | JWT Spain |
| Country: | Spain |
| Category: |
Alcoholic drinks
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.scorsesefilmfreixenet.com/video_eng.htm
Type Of Entry: Viral Advertising
Title: THE KEY TO RESERVA
Advertiser/Client: FREIXENET
Product/Service: CAVA FREIXENET CARTA NEVADA RESERVA CAMPAIGN
Entrant Company, City: JWT SPAIN, Barcelona
Country: SPAIN
Advertising/Web Design Agency, City: JWT SPAIN, Barcelona
Country: SPAIN
Title: THE KEY TO RESERVA
Advertiser/Client: FREIXENET
Product/Service: CAVA FREIXENET CARTA NEVADA RESERVA CAMPAIGN
Entrant Company, City: JWT SPAIN, Barcelona
Country: SPAIN
Advertising/Web Design Agency, City: JWT SPAIN, Barcelona
Country: SPAIN
Credit Details:
| Name | Position | Company |
| Alex Martнnez | Executive Creative Director | JWT Spain |
| Rory Lambert | Creative Director | JWT Spain |
| Carles Puig | Creative Director | JWT Spain |
| Monica Martorell | Planning Director | JWT Spain |
| Josй Antonio Gonzбlez-Cuevas | Coordination | JWT Spain |
| Benet Solans | A/V Production | JWT Spain |
| Diana Belmonte | A/V Production | JWT Spain |
| Jordi Iglesias | Account Director | JWT Spain |
| Victoria Gaнdo | Account Supervisor | JWT Spain |
Synopsis:
Every Christmas in Spain, Freixenet Carta Nevada runs a TV spot featuring an A-list celebrity. In 2007, it was time to do something new without losing the glamour or event. We decided to create a piece of cinema that would be a web experience. Martin Scorsese directed the film. Trailers were released on TV and the film was premiered on the Freixenet site. We built up support in web film communities and over 300,000 blogs commented. Within 1 month we had over a million views. On the site, the audience could choose next year's