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ART POSTER GALLERY: CEZANNE
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | ART POSTER GALLERY |
| Agency: | PUBLICIS ZURICH |
| Country: | Switzerland |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.hintenlinks.ch/Cezanne_Cannes/
Type Of Entry: Viral Advertising
Title: CEZANNE
Creative Director: Martin Denecke, Publicis
Art Director: Raphael Monsch, Publicis
Copywriter: Res Matthys, Publicis
TV Production: Derya Derdiyok, Publicis
Post Production: Jyri Pasanen, Hintenlinks
Post Production: Kaspar Kilchenmann, Efentwell
Title: CEZANNE
Creative Director: Martin Denecke, Publicis
Art Director: Raphael Monsch, Publicis
Copywriter: Res Matthys, Publicis
TV Production: Derya Derdiyok, Publicis
Post Production: Jyri Pasanen, Hintenlinks
Post Production: Kaspar Kilchenmann, Efentwell
Synopsis:
In the largest art theft in Swiss history, Paul Cezanne's "The Boy with the Red Vest" (value: almost 100 million francs) was stolen. Shortly thereafter a video surfaced on YouTube: two masked men hung the missing picture on the wall. Immediately the video of the two masked men spread across the Internet and became THE topic of discussion in all media. At the highpoint of interest the secret was revealed: the Art Poster Gallery, with thousands of genuine art prints, was behind the guerrilla action. In a short time it became the most well-known art shop in the country.