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TRENT REZNOR/NIN: YEAR ZERO
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | TRENT REZNOR/NIN |
| Agency: | 42 ENTERTAINMENT, Pasadena |
| Country: | USA |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.alternaterealitybranding.com/cannes2008yearzero/
Type Of Entry: Interactive Campaigns
Title: YEAR ZERO
Advertiser/Client: TRENT REZNOR/NIN
Product/Service: ALTERNATE REALITY GAME
Entrant Company, City: 42 ENTERTAINMENT, Pasadena
Country: USA
Advertising/Web Design Agency, City: 42 ENTERTAINMENT, Pasadena
Country: USA
Title: YEAR ZERO
Advertiser/Client: TRENT REZNOR/NIN
Product/Service: ALTERNATE REALITY GAME
Entrant Company, City: 42 ENTERTAINMENT, Pasadena
Country: USA
Advertising/Web Design Agency, City: 42 ENTERTAINMENT, Pasadena
Country: USA
Credit Details:
| Name | Position | Company |
| Maureen McHugh | Writer | 42 Entertainment |
| Alex Lieu | Creative Director | 42 Entertainment |
| Susan Bonds | Exec Producer | 42 Entertainment |
| Johnny Rodriguez | Visual Design Director | 42 Entertainment |
| Michael Borys | Interactive Design Director | 42 Entertainment |
| Mario Quezada | Visual Design Director | 42 Entertainment |
| George Cook | IT Director | 42 Entertainment |
| Nik Piscitello | Graphics Designer | 42 Entertainment |
| Sean Stewart | Lead Writer | 42 Entertainment |
| Markus Roskothen | Programmer | 42 Entertainment |
| Todd Mohney | Integration Programmer | 42 Entertainment |
| Elan Lee | Designer | 42 Entertainment |
| Robert Fagan | Media Producer | 42 Entertainment |
| Carolyn Kovacs | Events Producer | 42 Entertainment |
| Steve Peters | Designer | 42 Entertainment |
Synopsis:
The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites - ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.