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EMIRATES AIRLINES: MUMBAI
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | EMIRATES AIRLINES |
| Agency: | LEAN MEAN FIGHTING MACHINE London |
| Country: | United Kingdom |
| Category: |
Transport, travel & tourism
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.leanmeanfightingmachine.co.uk/canneslions/emirates/keepdiscovering/#02
1 of 2 Campaign
Type Of Entry: Online Advertising
Title: MUMBAI
Advertiser/Client: EMIRATES
Product/Service: AIRLINE
Entrant Company, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Type Of Entry: Online Advertising
Title: MUMBAI
Advertiser/Client: EMIRATES
Product/Service: AIRLINE
Entrant Company, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Sam Ball | Copywriter/Art Director | Lean Mean Fighting Machine |
| Dave Bedwood | Copywriter | Lean Mean Fighting Machine |
| Matt Beecoft | Director | |
| Production Company | Blink | |
| Wai Tai Li | Designer | Lean Mean Fighting Machine |
| Tom Bazeley | Planner | Lean Mean Fighting Machine |
Synopsis:
Brief: Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Our brief was to encapsulate this spirit through online advertising. Solution: The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot which switches the film to the point of view of someone directly experiencing the subject.