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EDITORA GLOBO: LAWS
| See full size 600x450 px | |
| Released: | June 2008 |
| Avertiser: | EDITORA GLOBO |
| Agency: | JWT Brasil |
| Country: | Brazil |
| Category: |
Publications & media
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.itsclicktime.com/2008/epoca/
Type Of Entry: Online Advertising
Title: LAWS
Advertiser/Client: EDITORA GLOBO
Product/Service: EPOCA MAGAZINE
Entrant Company, City: JWT BRASIL, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: JWT BRASIL, Sao Paulo
Country: BRAZIL
Title: LAWS
Advertiser/Client: EDITORA GLOBO
Product/Service: EPOCA MAGAZINE
Entrant Company, City: JWT BRASIL, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: JWT BRASIL, Sao Paulo
Country: BRAZIL
Credit Details:
| Name | Position | Company |
| Marcelo Mariano | JWT Brasil | |
| Vicente Silva | JWT Brasil | |
| Jones Krahl | JWT Brasil | |
| Lins Ricon | JWT Brasil | |
| Raphael Strada | JWT Brasil | |
| Silvio Paganini | JWT Brasil | |
| Oswaldo Capasso | JWT Brasil | |
| Gisleine Pereira | JWT Brasil | |
| Ezra Geld | JWT Brasil | |
| Luciano Mantelli | JWT Brasil | |
| Marina Bastos | JWT Brasil |
Synopsis:
The user is invited to copy (CTRL + C) the headline of the banner and paste it (CTRL + V) to any text editor such as MS Word, TextEdit or NotePad. The result of this interaction that takes place outside of the piece directly associates the concept of the product with the user's action.